Designing an identity package for an innovative start up
Smartling is an online translation site that utilizes cloud technology to source your website’s translation. This reduces the amount of money and time that a company would normally spend upon translating their website.
Founder, Jack Welde, explained his vision, how Smartling would work and through a series of iterations we created a Identity package including a logo that would represent the Smartling brand accurately utilizing a simple typographic solution and a vibrant, cool scheme. Once the logo was locked down we then applied it to a complimentary website design that met the current goals of Smartling but could also evolve once the company began to grow.