Smart asset was the brain child of founder, Michael Carvin, who discovered that traditional mortgage calculators fell short of actually answering one of life’s biggest questions “how much house can I afford?”
Smart asset’s initial concept was to create a robust calculator that could inform users exactly how much house they could afford based on entering your personal financial scenario.
We listened closely to what Smart asset had to say and developed their information architecture and a design that they could use to seek out venture capital that was needed to allow them to extend and develop their application.