GUIDING A PRINT MAGAZINE THROUGH THE DIGITAL WORLD
A true grassroots company, Serendipity Magazine is a great Connecticut success story. Whilst many magazines focus more online, Serendipity’s print magazine has continually gained in popularity.
The Digital Landscape
Every business has a unique story to tell, and Serendipity is no exception. Their print production was moving steadily upward, but with in-house resources focused on the print edition, their social and digital presence was not growing as quickly as expected.
Without resources to manage the website, or a large budget, Serendipity was in need of a solution that could help them grow organically online and be managed independently. We worked with Serendipity to select and implement a WordPress theme that provided them with all of the options they needed today, and in the future.
Research, User Experience, IA, Design, Technology Leadership, Social Media Support