Scientific American:
The Future of Transportation

Coordinated campaign

REPRESENTING THE FUTURE OF TRANSPORTATION

Scientific American Custom Media division produced dynamic coverage of some of the most exciting innovation trends in transportation. Aviation is the first-in-series. Counterspace worked closely with Scientific American to produce the digital components for this initiative.

The Future of Transportation website launched at the Paris Airshow on the center event screen. The website was accompanied by a supportive printed journal to support the digital experience. As part of the digital strategy, the social media campaign launched ahead of the Paris Airshow to build awareness and generate dialogue.

CLIENT
Scientific American

SERVICES
Digital Strategy, IA, Design, Branding, Technology Leadership

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