Connecting Big Data
EVOLVING A BRAND WITH LIMITED BUDGET
NetSeer takes a Concept-based approach to ad targeting for advertisers and publishers. Concepts offer an accurate, nuanced picture of your audience’s mindset – which results in algorithms that think more like humans, and less like machines. NetSeer’s patented, ConceptGraph™ reads between the lines to decode the signals of consumer intent, to give more precise, predictive targeting.
Counterspace architected and designed the NetSeer website to better represent their brand and product line to their users. Through consulting initiatives, we helped NetSeer develop new pages that resulted in a more robust website and improved user experience.
Budget limitations prevented the use of custom or purchased imagery for the site. To meet the budgetary demands, we sourced public domain images throughout the site, avoiding annual licensing fees, saving thousands of dollars for the client, and creating a unique look compared to competitors.
At the completion of website development, we worked closely with NetSeer’s internal technology team to install the new site on NetSeer’s server.
User Experience, IA, Design, Branding, Technology Leadership