We are a digital strategy company

Counterspace uses design to solve complex business problems. We work as a direct hire, an extension of a team or agency, or on consulting terms. (We’re the ‘big dog’ companies call in we they need to get it done.) We work on-site for months at a time in leadership roles, or satellite on a per project basis.

Counterspace is home to award winning designer, and founder, Brett Yancy Collins. Brett started counterspace with the belief that design is not just looking good, it is being good. A designer must understand the core of the problem before a solution can be created that delivers results. This belief drives every decision at counterspace.

Love typography? So do we.

We built and manage the most comprehensive typography timeline in the world. The Counterspace typography website won several coveted design awards and is operated by Counterspace to this day. This site is visited by hundreds per day and remains a reference for design programs at universities across the globe.

The History of Counterspace

There are few digital directors around the world who have the experience and expertise that Brett Yancy Collins brings to a project. Over the last 20+ years he has worked with the largest companies, helped the smallest startups and developed some of the biggest brands online. Here are a few highlights from this expansive career.
Bartlett’s Familiar Quotations Digital Edition

Form & Function

Brett Yancy Collins’ digital journey began in the early 1995, while working for a company called Ignition. A multimedia company led by Robert Abbott, and partnered with Learn Technologies Interactive (LTI) led by Luyen Chou in New York City. Working with clients like The Smithsonian, Time Warner Electronic Publishing and Sprint, Brett learned the art of designing pixels.

Sex, drugs & rock n’roll

After winning Communication Arts design awards in 1997, the Rock and Roll Hall of Fame called. Brett Yancy Collins led the project pitch against several New York Based agencies and won the million dollar contract sponsored by AT&T to design and develop a new website for the RockHall.

Design thinking

Working with Rational Rose, where Jakob Nielsen worked, the principles of design thinking formed into the work in the studio. Every project I worked on had a design problem to be solved. Wireframes became the corner stone of every project. This period also marks the beginning of my love of information graphics.

The digital era

Everyone wanted to be online, and the rush of companies searching for experts expanded quickly in the late 1990’s. Way ahead of the curve, I worked with the Discovery Channel to create a way for people to create their own video clips using Discovery video clips.

Brand development

Designing the first full flash enabled website brought a new level of client, and Bacardi Global Brands led the way.

The Works

As a sabbatical in early 2000, I took a position to develop the curriculum for a non–profit art, science & museum in Newark, Ohio. I designed the first digital curriculum, sourced all of the hardware on eBay and achieved Smithsonian Affiliation for the Museum. It was quite a year!

Giving back

A big part of my design philosophy is helping not for profit companies leverage the power of design thinking and strategy. During the early 2000’s I had worked with the Susan G. Komen Foundation, The New York Department of Education, The United Federation of Teachers and the DCCC.

The move to New York

With 8 years of experience under my belt, 40 plus design awards, I opened the doors of the official counterspace office, well my home office!

Integrating design with technology

The integration of my UX/UI design skills partnered with clean swiss design problem solving began to bring in just a few clients. In 2005 my client relationships with Akamai, Columbia University and the USGA began.

Transforming a book publisher

The ability to integrate flash technology into complex CMS systems led to the winning of the HarperCollins Children’s website. The contract was won against a few NYC companies, and they never knew what hit them. Harvard University, Merrill Lynch, Mastercard and Citibank were all in the client roster.

Architecting a Hedge Fund Platform

My ability to design dashboards was informed by the design and developed of CD-ROMs in the 1990’s and this ability assisted me in the UX/UI and interface design for a platform that supported the Merrill Lynch Hedgefund division.

Working on the Economy

Between 2004 and 2008 my work was sought by all sizes of clients, all trying to grasp how technology and design create new products. During these years the concept of design thinking and UX was in its infancy, and companies did not yet ask the right questions.

Back to rock n’ roll

Counterspace had evolved into a digital consultant company by 2008, and I was working with eMusic, Columbia Law School, Scholastic and many start up companies were seeking my expertise to assist them to get to their next round of funding.

MOOG Homepage

MOOG engineering not audio

Working with vShift, an agency in NYC, I led the digital transformation of many companies. In 2009 the highlight was MOOG, not because of the design but because of the process. Through a complete wireframe process, I was able to bring all of the heads of the company together with a singular vision for their website and content.

Mobile begins to take over

Brett always stayed at the forefront of technology and design, and mobile is no exception. As the UX and design arm of Joule, a New York Agency, Brett led the rapid expansion of AT&T, Dell, Macys and Virgin Mobile into the mobile market place.

Faster Forward

After working with Akamai for more than 6 years, evolving their logo, designing their NOC room screens and creating on and offline advertising I was creating designs that led their marketing across multiple channels.

Leading Dell Mobile

During 2011 through 2014 I created hundreds of mobile apps, ad campaigns and mobile websites for Dell, AT&T, Macy’s and Alienware.

Mobile Movie Trailers

With the explosion of bandwidth and mobile devices, movie studios couldn’t wait to get their movie trailers online. I worked some expert mobile developers to take a different look at movie trailer UX and design.

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