And the buzz word is… Branding

I have to say after 16 years of talking about, creating, designing and extending clients brands it really is amazing that there is not a more clear definition of what a brand is. The brands we all know Apple, Mini, Gucci are already, well, brands. They are cohesive. We can speak to them, about them, describe them in detail. How they did it, how they got there and where they are going.

PSD Layer File management

Back in the early 90’s designers had to be thoughtful about how to manage the size of their files and images. We had to squeeze large files onto 1.44mb floppy disks, sometimes divide the files across 10 or more disks.