Changing a companies prospects through design

Spafinder came to counterspace to redesign their website after a costly overhaul by another company. The company had taken them through a very expensive process of audience testing, nomenclature and information architecture development. The process and the end result was a disaster. The website was unusable, confusing and simple ugly.

As a result spafinder was losing business. Quickly.

Websites all look the same

Everywhere I look now I see website designs that look like one another, steal from another and are following a formula that is seemingly stuck in one direction.