Design comes second. Maybe third

Recently I have been working with a client to create a better brand image for their online image. I helped them redesign their website which was a hodge podge of design, usability, forms and bad white space into a more sophisticated interface design that displayed their content better and provided them a new palette with which to grow.

Make my logo bigger

Making a client logo bigger is one of the graphic designers oldest jokes. Clients always ask to make their logos bigger. When we hear this feedback we may roll our eyes but eventually this is a change that will happen.

The importance of being a designer

The design world to clients must be a complete mystery. Clients know that they need designers, but they aren’t entirely sure what it is designers actually do. Perhaps that is down to the lack of definition in our industry.

An old love affair

When I left design school I really didn’t have too much experience with many typefaces. But I had been very influenced by the Swiss design movement and as a result utilized the font “univers” designed by adrian frutiger in 1956.

Univers has a distinctive look, and is very versatile. And during my early design career I think I used it for almost every project in some way or another. It actually was years before I forced myself to use other typefaces. Today I still use Univers, it just works, but not as much as I used to. There are many typefaces that imitate Univers, but really why bother? Just use the real thing.