The Myth of Web 2.0 design

I am never sure where the latest “terminology” comes from. Who coins it? And then who ensures that it becomes a descriptive part of our vernacular. The phrase Web 2.0 really bugs the designer in me, not to mention how it packages a whole industry into a simple phrase. The phrase Web 2.0 extends back in time and is a renaming of the swiss design movement from the 1920’s. The swiss design movement taught simplicity. Simplicity of design and content.