SlimJim ShowDown

Interactive mobile design with branding requirements

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Joule, an international mobile marketing company, hired counterspace to design an interface for Slimjim and WWE for the “Slimjim Showdown,” a mobile application with a web component.

The whole application was centered around “The Edge”, a WWE wrestler, and allowed users to sign up and compete for weekly prizes. The design had to appeal to the male 13-18 demographic while working with a showdown logo that was developed by another resource .

There were a number of slimjim branded elements that counterspace had to work within, and there were a number of people that had to sign off on the interface prior to build. The initial design was accepted from the first review and counterspace worked closely with Joule to create the additional screens needed for the showdown.