The Economist’s website became cluttered with online ads and over time and it became difficult for users to find stories and navigate the site. Counterspace was asked to reorganize their homepage to a maximize Homepage ‘real estate’ in order to accommodate additional content and make the site more user friendly. We needed to do this redesign while working within the technical restraints of the existing site.
In addition to the Homepage redesign, The Economist asked counterspace to design a Facebook RSS election widget. The goal of the widget was to try and reach a new, younger online audience.

