Smartling

Smartling is the concept of Jack Welde, Founder of Smartling. It is an online translation site that utilizes cloud technology to crowd source your website’s translation. By doing so it reduces the amount of money and time that a company would normally spend upon translating their website.

Jack Welde came to counterspace with a limited budget to create a logo, brand and initial website. After discussing the concept counterspace created the initial brand them and direction that successfully assisted Jack Welded in securing his first round of investment money that enabled Jack to grow the company.

Counterspace has over a decade of experience creating brands, websites and logos and Jack Welde relied on this experience to create an impactful brand for smartling that would entice investors and allow them to fully comprehend the beauty of smartling as a company.

We designed a simple typographic solution for the logo and a vibrant color scheme that would allow the brand to grow as the company began to take shape. When a startup is this young, it is important to create a design that meets the current goals but can also evolve once the company has really discovered the direction that it needs to go in

Smartling is rapidly becoming an online phenom and as of June 2010 we are developing the 2nd phase of Smartling.com. Stay tuned for this next design evolution