Capturing the beauty and vibrancy of oil paints
In a quest to find paint that was the same quality as what the Old Masters used (think Sandro Botticelli, Caravaggio, and Rembrandt) Michael Harding began experimenting and creating his own paints. Almost as soon as he perfected his technique, demand for his paint was off the charts, and the rest they say…is history.
We worked with Michael Harding Oil Paints to create a website that captured Michael’s unique story and the “beautiful messiness” of painting and paint production. Through improved UX and a design that reflected his story and paints we made it easier for artists to learn about the paints and find all of the painting resources that Michael makes available.