Xcela mobile is a start up mobile development company that evolved from a company called Tourspot. Xcela is focused on development speed in order to deliver mobile products to market faster.
The brand concept behind Xcela is speed. Counterspace began by developing an identity that represented motion, pixels and the first letter in Xcela and then we matched this mark with a typeface that evoked the shapes through its serif’s and used weight variation to complete the feeling.
The next step in the brand development was to develop an interface design that extended the feeling of the new identity while providing a flexible layout to accommodate the changes that always occur with a start up company.



